The CRP was founded by Peter Roberts, a respected communicator of 20 years standing. Peter has held board-level roles in-house and at some of the world’s biggest consultancies. He brings a wealth of international experience to clients, having worked with organisations across the globe, including Asia, Europe, Africa and the Middle East.
A self-confessed corporate reputation junkie, who always relishes the opportunity to share his know-how, Peter also teaches communications at a number of Australia’s leading universities.
Peter learnt about the value of a strong reputation and the impact of a clearly defined brand story during his time at the BBC. As the Head of Communications for the corporation’s News division, Peter recognised the galvanising effects of a shared purpose and the clear advantages of cultivating reputation proactively.
Peter quickly applied these insights to numerous blue-chip clients with effective results, following his move into the world of agency.